Recruitment & Sales Videos
CLIENT: LOWE’S PRO SUPPLY
When VISION Production Group reached out about video scripts for Lowe’s Pro Supply, I was jazzed — somewhat because I really like writing video scripts, but mostly because home and garden supply stores have some of the most distinctive commercials on the planet. There’s definitely “a voice,” and it was a blast to write in it.
The project kicked off quickly with a meeting with Lowe’s corporate marketing team, and I delivered three scripts: A 30-second on custom fabrication, a :50 on paint and a 1:30 recruitment video for Pro Supply delivery drivers, each with notes on pacing, music and interview quotes to snag.
My role:
Copywriting, on-screen and voiceover
Additional credits:
Creative direction and production by VISION Production Group
Produced for VISION Production Group
Lowe’s Pro Supply Delivery Driver Recruitment Video
Lowe’s wanted to make the benefits, job requirements and job culture clear for possible recruits.
Lowe’s Pro Supply Custom Fabrication Ad
This :30 ad introduces types of custom fabrication available for quick delivery to professional job sites.
Lowe’s Pro Supply Paint Ad
This :50 ad talks about ordering paint in bulk for job site delivery.