VISION Brand

CLIENT: VISION PRODUCTION GROUP

This video and event production company in Houston, Texas stays ahead of the curve by investing in early technology like VR and building projections. They needed a brand that was just as cool.

One day while commuting to work (and thinking about the VISION brand) I noticed I was being blinded by the sun flashing between my rearview mirror and visor, and this iridescent line concept was born. VISION uses light in all its forms to provide experiences to people on a grand scale, and I thought I could create a similar experience using iridescent foiling to show dynamic bokeh dots, flashes and prisms.