Explore Fay
CLIENT: THE FAY SCHOOL
The Fay School is a private school for early childhood through fifth grade students nestled into a green oasis in the center of Houston. The school is home to extensive leadership and EQ training as well as a focus on learning in the outdoors. Their extensive campus boasts a robust outdoor play space and is bordered on one side by a bayou.
The Fay School’s goal was to expand awareness of their school, so I developed the “Explore Fay” campaign which spoke to adults and children alike. A series of shapes can be used to build mountains, spaceships and other tools and spaces for exploring our world and the people within it. My favorite part of this campaign is the (real!) map of the playground illustrated for the children’s journals.
My role:
Concept, creative direction, design, copywriting
Additional credits:
Copywriting by Kelsey Hultberg
Produced while employed by The Black Sheep Agency